4 Jobs At Capwell Industries Ltd
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Nairobi, Kenya
Job summary
Marketing Roles at Capwell Industries Ltd
About this role
Category & Innovations Manager —Rice & Pulse
Shopper Marketing Manager
Experiential Lead
Category & Innovations Manager — Flours
Category & Innovations Manager —Rice & Pulse
what we're looking for
A category builder with a P&L mindset
You have run category or brand portfolios in FMCG and can show how your strategy, pricing and portfolio choices moved revenue, share and margin — not just awareness.
ESSENTIAL QUALIFICATIONS & EXPERIENCE
Bachelor's degree in Marketing, Business, Commerce or a related field; professional or postgraduate Marketing qualification advantageous
Minimum 7–8 years' progressive FMCG Marketing, Category or Brand experience
Demonstrated experience managing category strategy, portfolio, innovation and financial performance
Experience leading brands, people and cross-functional projects
FMCG experience essential; food manufacturing or food-category experience strongly preferred
Food is your category
Capwell has a strong preference for leaders from food manufacturing or food categories —flour, rice, grains, staples, snacks or adjacent. You understand the economics of staple foods and the shoppers who buy them.
TECHNICAL COMPETENCIES
Category strategy
P&L and commercial analysis
Consumer and shopper insight
Portfolio architecture
Pricing and pack architecture
Innovation / NPD
Integrated marketing planning
Marketing ROI
LEADERSHIP COMPETENCIES
Strategic thinking
Commercial judgement
Consumer orientation
People leadership
Analytical thinking
Influencing
Collaboration
Decision-making
Execution discipline
go to method of application »
Shopper Marketing Manager
Purpose
Lead Capwell's shopper marketing agenda —translate category and brand strategy into shopper, channel and point-of-purchase programmes that influence choice and conversion. The integration point between Marketing and Commercial
Experience
5–7+ years' FMCG with substantial shopper / trade marketing, category, brand or commercial activation exposure; strong GT and MT knowledge
COMPETENCIES
Technical: shopper marketing and insight
Commercial Analytics · Marketing ROI
Budget Management Behavioural: Commercial Orientation
Shopper Focus · Strategic And Analytical Thinking
Influencing Without Authority
Collaboration
Negotiation
Execution Discipline
Accountabilit
go to method of application »
Experiential Lead
Purpose
Lead Capwell's experiential agenda —design and deliver distinctive consumer experiences across sampling, roadshows, events and sponsorship that drive trial, engagement and brand relevance.
Experience
5+ years in experiential, consumer or brand activation, preferably FMCG; proven agency, budget and multi-activation project management
go to method of application »
Category & Innovations Manager — Flours
what we're looking for
A category builder with a P&L mindset
You have run category or brand portfolios in FMCG and can show how your strategy, pricing and portfolio choices moved revenue, share and margin — not just awareness.
ESSENTIAL QUALIFICATIONS & EXPERIENCE
Bachelor's degree in Marketing, Business, Commerce or a related field; professional or postgraduate Marketing qualification advantageous
Minimum 7–8 years' progressive FMCG Marketing, Category or Brand experience
Demonstrated experience managing category strategy, portfolio, innovation and financial performance
Experience leading brands, people and cross-functional projects
FMCG experience essential; food manufacturing or food-category experience strongly preferred
Food is your category
Capwell has a strong preference for leaders from food manufacturing or food categories —flour, rice, grains, staples, snacks or adjacent. You understand the economics of staple foods and the shoppers who buy them.
TECHNICAL COMPETENCIES
Category strategy
P&L and commercial analysis
Consumer and shopper insight
Portfolio architecture
Pricing and pack architecture
Innovation / NPD
Integrated marketing planning
Marketing ROI
LEADERSHIP COMPETENCIES
Strategic thinking
Commercial judgement
Consumer orientation
People leadership
Analytical thinking
Influencing
Collaboration
Decision-making
Execution discipline
Application
SEND YOUR CV AND ENQUIRIES TO Nassim Kassim, Ignition Consortium · nkassim@ignitionconsortium.com SUBJECT LINE AND DEADLINE Quote the role title, e.g. “Category & Innovations Manager – Flours – Capwell”. Applications are reviewed on a rolling basis until each role is filled.