Banking Job At Absa Bank Limited
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Nairobi, Kenya
Job summary
Universal Banker - Diani at Absa Bank Limited
About this role
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JOB SUMMARY
The role provides specialist guidance and support in sales and distribution while applying established procedures and controls to manage risk and ensure compliance with applicable policies and schemes. The position is responsible for achieving agreed objectives in accordance with standard operating procedures.
JOB PURPOSE
The position is responsible for delivering a strong customer experience while supporting branch growth, profitability, compliance, and effective controls. The role requires maintaining the bank’s service and operational standards while driving business development within the assigned portfolio.
KEY ACCOUNTABILITIES
BUSINESS GROWTH – 60%
Translate the bank’s strategic priorities into branch-level activities designed to attract new customers and increase the share of business from existing clients.
Maintain a comprehensive understanding of Retail and Business Banking products and match appropriate solutions to customer requirements.
Monitor and manage portfolio risks in accordance with the bank’s approved risk appetite.
Work with other business units, including Direct Sales, Asset Finance, CIB, and Bancassurance, to develop sales initiatives that create cross-selling opportunities and improve customer profiling.
Work with the Branch Manager, industry leads, and product teams to review existing products and identify opportunities for product development based on market feedback.
Conduct regular market research to identify emerging markets, customer behaviour and trends, government directives, and regulatory or policy changes.
Support the preparation and implementation of the branch sales strategy.
Organize marketing activities aimed at attracting new customers while strengthening relationships with existing clients.
Grow the assigned portfolio by acquiring new business and cross-selling relevant products to achieve agreed targets.
Review customer complaints and issues and take timely action, escalating matters where necessary in accordance with established service standards.
Ensure newly acquired customers and quality new-to-bank accounts are adequately funded during the onboarding process.
Review daily performance against agreed targets for both new and existing customers and develop corrective action plans whenever performance falls below expectations.
Implement relevant sales and marketing campaigns in collaboration with the Branch Manager and other business teams.
Maintain a consistently high standard of customer service throughout all customer interactions.
Achieve business targets by adhering to turnaround times (TAT) and maintaining strong service delivery standards.
Avoid encouraging existing customers to open duplicate or similar accounts at other branches for the purpose of transferring funds.
Do not close an existing account at the current or another branch for the purpose of opening an equivalent account.
Ensure account re-streaming is conducted strictly in accordance with bank policy.
Work with the Branch Manager to take ownership of branch performance objectives, agree on execution plans, and ensure branch activities support the bank’s broader goals around growth, transformation, and returns.
INTERNAL CONTROLS AND RISK MANAGEMENT – 10%
Follow all bank policies, procedures, and controls when handling banking products and customer transactions.
Ensure full compliance with KYC and AML requirements for both new and existing customers and verify that all required documentation is properly maintained.
Comply with operational risk controls to minimize losses resulting from process or operational failures.
Manage operating costs effectively within the assigned area of responsibility.
Conduct branch snap checks as assigned by the Assistant Branch Manager.
Ensure newly acquired business is correctly captured and that all applicable bank income, including fees, commissions, and charges, is collected in line with the prevailing tariff.
Ensure customer information entered into the core banking system is complete and accurate.
CUSTOMER EXPERIENCE – 20%
Maintain consistently high levels of customer satisfaction and service quality.
Meet established turnaround times for account opening and loan processing.
Address customer concerns and complaints promptly, escalating them where required to achieve timely resolution.
Respond to customer enquiries received through telephone, email, letters, or other approved channels within the required turnaround times.
Keep customer records and information accurate and up to date.
Maintain branch Net Promoter Score (NPS) performance in line with the required standards.
Work with the Branch Manager to coordinate initiatives that collect customer feedback on service delivery and communicate improvement opportunities to management.
Monitor customer service levels and ensure acceptable waiting times by maintaining appropriate work plans for both busy and quieter operating periods.
CAPACITY BUILDING AND PEOPLE MANAGEMENT – 10%
Work with the Branch Manager, Assistant Branch Manager, and other colleagues to promote teamwork, a positive working environment, and effective succession planning that supports productivity.
Complete assigned e-learning programmes and internal training activities for yourself and direct reports within the required timelines.
Identify training requirements and take responsibility for training needs analysis and succession planning.
Manage personal leave appropriately in consultation with the Line Manager.
QUALIFICATIONS
Bachelor’s degree from a recognized university.
Further Education and Training Certificate (FETC) in Business, Commerce and Management Studies is required.
EXPERIENCE
Good understanding of banking products and services, including savings and current accounts, loans, credit facilities, and related banking solutions.
Demonstrated success in meeting sales targets, with the ability to generate business and consistently deliver against the sales objectives set by the bank.
KNOWLEDGE AND SKILLS
Strong attention to detail and a high level of urgency when handling responsibilities.
Ability to remain flexible and adapt to changing business requirements and demanding workloads.
Capacity to perform effectively under pressure and deliver high-quality work within tight deadlines.
Strong interpersonal skills and the ability to work effectively with employees and stakeholders at different organizational levels.
Strong commitment to providing excellent service to internal customers.
