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Brand Manager

Job Overview

We are seeking a strategic, creative, and results-driven Brand Manager to lead the development and execution of brand strategies that support AMG’s overall business objectives.

The successful candidate will be responsible for strengthening the brand’s market position, developing effective marketing campaigns, coordinating product launches, monitoring brand performance, and ensuring consistency across all customer and stakeholder touchpoints.

This role requires a strong understanding of branding, consumer behaviour, marketing analytics, and integrated campaign management. The ideal candidate should be able to combine creativity with commercial thinking and use market data and consumer insights to make informed marketing decisions.

The Brand Manager will work closely with sales, product development, operations, agencies, vendors, and other internal teams to ensure that marketing activities support business priorities and deliver measurable results.

Key Duties and Responsibilities

1. Brand Strategy and Planning

The Brand Manager will be responsible for developing long-term strategies that strengthen the brand and support the organization's wider business goals.

Key responsibilities will include:

• Developing and implementing long-term brand strategies.

• Ensuring brand plans are aligned with overall business objectives.

• Reviewing market developments and identifying opportunities for brand growth.

• Defining clear brand positioning within the target market.

• Developing messaging frameworks that communicate the brand’s value effectively.

• Establishing clear value propositions based on customer needs and market insights.

• Ensuring that brand strategies remain relevant as consumer preferences and market conditions change.

• Contributing to strategic marketing planning and business discussions.

The successful candidate should be able to balance long-term brand development with short-term commercial priorities.

2. Brand Positioning and Messaging

A major responsibility of the role will be ensuring that the brand has a clear and consistent identity across all communication channels.

The Brand Manager will:

• Develop and maintain brand positioning strategies.

• Define appropriate brand messages for different audiences.

• Ensure communication reflects the brand's values and market position.

• Review marketing materials to ensure consistency.

• Maintain consistency across internal and external communications.

• Ensure that the brand's visual and verbal identity is applied correctly.

• Identify opportunities to strengthen the brand's differentiation from competitors.

Strong knowledge of consumer behaviour and competitive positioning will be important in developing messaging that connects with the target audience.

3. Integrated Marketing Campaigns

The Brand Manager will plan and execute integrated 360-degree marketing campaigns across multiple channels.

This will include:

1. Developing campaign concepts and objectives.

2. Preparing campaign plans and timelines.

3. Coordinating digital marketing activities.

4. Supporting print and traditional marketing initiatives.

5. Coordinating on-ground and experiential activities.

6. Working with creative and media agencies.

7. Monitoring campaign implementation.

8. Reviewing campaign results and identifying opportunities for improvement.

The successful candidate should be comfortable managing campaigns across different platforms while ensuring that all communication remains consistent with the overall brand strategy.

4. Product Launches and Go-to-Market Strategy

The Brand Manager will play a key role in launching new products and services.

Responsibilities will include:

• Developing go-to-market strategies for new products.

• Identifying target customers and relevant market segments.

• Developing product positioning and launch messaging.

• Coordinating marketing activities before, during, and after launch.

• Working with sales and product development teams to align launch plans.

• Coordinating input from different departments.

• Supporting the development of promotional materials.

• Monitoring market response following product launches.

• Making adjustments to marketing activities based on performance and customer feedback.

The goal will be to ensure that new products enter the market with clear positioning, effective communication, and strong commercial support.

5. Cross-Functional Collaboration

The Brand Manager will work closely with several departments to ensure marketing activities support wider business priorities.

This will involve collaborating with:

• Sales teams.

• Product development teams.

• Operations teams.

• Senior management.

• Creative agencies.

• Media agencies.

• Marketing suppliers and vendors.

• Other internal and external stakeholders.

The successful candidate should be able to communicate marketing priorities clearly and build productive relationships with different teams.

6. Market and Competitor Research

Regular market research will be an important part of the role.

The Brand Manager will be expected to:

• Monitor consumer trends.

• Research customer preferences and behaviour.

• Track competitor activities.

• Review competitor positioning and marketing strategies.

• Identify changes in the market that may affect the brand.

• Gather relevant market intelligence.

• Use research findings to improve marketing strategies.

• Identify new opportunities for growth and differentiation.

The candidate should be comfortable analysing information and turning market insights into practical marketing actions.

7. Agency and Vendor Management

The successful candidate will manage relationships with external agencies and marketing service providers.

Key responsibilities will include:

• Briefing agencies on marketing requirements.

• Coordinating creative development.

• Reviewing agency proposals and deliverables.

• Ensuring campaign materials meet required quality standards.

• Monitoring agency timelines and deliverables.

• Managing vendor communication and expectations.

• Ensuring agreed outputs are delivered on time.

• Maintaining professional relationships with external partners.

• Identifying opportunities to improve agency and vendor performance.

Strong project management and communication skills will be essential when coordinating multiple external partners.

8. Brand Performance and Analytics

The Brand Manager will monitor the performance of brand and marketing activities using relevant data and performance indicators.

This will include tracking:

• Brand awareness.

• Customer engagement.

• Brand perception.

• Campaign performance.

• Audience response.

• Marketing reach.

• Conversion and other relevant performance indicators.

The successful candidate will be expected to analyse performance information, identify trends, and recommend improvements.

Marketing decisions should be supported by reliable data and meaningful consumer insights rather than assumptions alone.

9. Budget and Campaign Management

The Brand Manager will also be responsible for managing brand-related budgets and campaign expenditure.

Responsibilities will include:

• Preparing and managing brand budgets.

• Monitoring campaign spending.

• Tracking marketing costs.

• Ensuring expenditure remains within approved budgets.

• Reviewing agency and vendor costs.

• Identifying opportunities to improve marketing efficiency.

• Preparing detailed post-campaign ROI analyses.

• Evaluating whether marketing investments are delivering the expected business value.

The candidate should have strong commercial awareness and be able to balance marketing ambitions with financial discipline.

Education and Qualifications

Applicants should have:

• A Bachelor’s degree in Marketing, Business, Communications, or a related field.

• 4–6 years of relevant experience in brand management or a related marketing position.

• Practical experience leading cross-channel marketing campaigns.

• Experience working with creative, media, or other marketing agencies.

• Proficiency in marketing analytics tools and reporting.

• Strong knowledge of branding principles.

• Good understanding of consumer behaviour.

• Knowledge of competitive positioning and market analysis.

Relevant professional marketing qualifications or additional training may be an added advantage.

Specific Skills and Experience

The ideal candidate should demonstrate the following:

1. Strategic Thinking

The candidate should be able to understand broader business objectives and translate them into effective brand and marketing strategies.

2. Creativity and Analytical Thinking

The role requires someone who can develop creative marketing ideas while also using data to assess their potential and performance.

3. Communication Skills

Excellent written, verbal, presentation, and interpersonal communication skills are required. The candidate should be able to present marketing strategies and campaign results clearly to different audiences.

4. Project Management

Strong organizational and project management skills are essential for managing campaigns, launches, budgets, agencies, and multiple deadlines at the same time.

5. Data-Driven Decision Making

The successful candidate should be comfortable analysing marketing data and converting insights into practical recommendations and action plans.

6. Teamwork

The Brand Manager should be able to work effectively with internal departments and external stakeholders while maintaining positive and productive working relationships.

7. Professionalism and Initiative

The ideal candidate should demonstrate a high level of professionalism, take initiative, work independently when required, and remain accountable for assigned responsibilities.

8. Attention to Detail

Strong attention to detail will be important when reviewing campaign materials, budgets, reports, presentations, and brand communications.

Ideal Candidate

The ideal Brand Manager will combine strategic marketing knowledge, creativity, commercial awareness, and strong analytical skills.

They should understand how to build a strong brand while also ensuring that marketing activities contribute to measurable business results. The candidate should be confident managing integrated campaigns, coordinating product launches, working with agencies, analysing market information, and presenting recommendations to stakeholders.

A proactive attitude, strong organizational ability, and willingness to collaborate will be essential for success in the role.

Candidates who meet the stated qualifications and have a strong track record in brand management and integrated marketing are encouraged to apply.

Application

 recruitment@amgrealtors.com with the email subject line: Brand Manager.