Business Research Analyst

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Responsibilities

1. Market Research

Conduct continuous and structured market research to develop a clear understanding of relevant industries, sectors, markets, and investment activity. Research should focus on identifying current developments, emerging trends, expansion activity, and investment opportunities across key areas, including:

• Target industries and high-growth sectors

• Economic trends and broader market developments

• Investment flows and investment activity

• Manufacturing expansion and industrial development

• Logistics and supply-chain growth

• Retail expansion and market activity

• Data centre developments

• FMCG companies and related market activity

• Pharmaceutical companies and sector developments

• Regional investment policies

• Special Economic Zone (SEZ) developments

• Infrastructure investments

The role will require continuous monitoring of these areas to ensure that relevant market information is identified, researched, and maintained for use in business and investment activities.

2. Company Intelligence

Develop comprehensive and detailed profiles of relevant companies and potential target organisations. Company intelligence should provide a clear understanding of the businesses being researched and their position within their respective markets.

Company profiles should include relevant information such as:

• Revenue and financial information

• Ownership structure

• Geographic footprint

• Existing facilities and operations

• Planned expansion and investment activities

• Financial strength

• Other relevant company information

The information collected should be accurate, organised, and sufficiently detailed to support market research, business development, investment research, and other related activities.

3. Lead Generation

Generate qualified opportunities through the development and maintenance of relevant company databases. Research potential companies and opportunities and build databases that provide useful information for identifying and assessing prospective leads.

Lead generation activities should focus on developing a reliable pool of relevant companies and opportunities that can support business development activities and provide a structured basis for identifying potential prospects.

4. Industry Intelligence

Research, analyse, and prepare industry and market intelligence that provides relevant information on sectors, companies, markets, competitors, investment activity, and client requirements.

Key intelligence outputs will include:

• Monthly Industry Reports

• Market Opportunity Reports

• Sector Analysis

• Competitor Analysis

• Country Investment Briefs

• Client Demand Reports

• Client Profiles

Reports and analyses should present researched information clearly and effectively, allowing relevant market and industry information to be used for business and investment-related purposes.

5. Sales Support

Provide research and analytical support to sales and related business activities. This will involve preparing relevant information and analysis to assist with prospect engagement, client discussions, proposals, and investment-related work.

Sales support responsibilities will include:

• Preparing prospect briefs

• Providing relevant benchmark data

• Supporting financial modelling

• Providing SEZ intelligence

• Researching comparable transactions

• Supporting proposal preparation

• Preparing client meeting briefs

The role will require the ability to gather and organise relevant information and present it in a clear and useful format to support sales activities and client engagements.

6. Market Intelligence Database

Maintain and regularly update market intelligence databases covering leading industry players and relevant stakeholders. These databases should provide a reliable and organised source of information for market research, company intelligence, lead generation, and business development activities.

The information maintained within these databases should remain relevant and accurate, with sufficient detail to support the identification of companies, stakeholders, opportunities, and market developments.

7. Event Participation

Represent the company at relevant investment forums, trade missions, and industry conferences. Participation in these events will involve engaging with relevant industry and investment stakeholders while remaining informed about developments within the markets and sectors relevant to the company.

8. Intelligence Reports and Market Outputs

Produce and maintain a range of regular and specialised market intelligence outputs. These deliverables will provide structured information on industries, companies, countries, competitors, transactions, and market opportunities.

Key outputs will include:

• Monthly Industry Intelligence Reports

• Weekly Market Updates

• Target Company Database

• Decision Maker Database

• Country Opportunity Reports

• Competitor Analysis

• Sector Deep-Dive Reports

• Transaction Tracker

• Market Opportunity Maps

These outputs should be prepared using relevant market and company research and presented in a clear and structured manner.

9. Decision Maker Mapping

Conduct decision-maker mapping to identify relevant individuals within target companies and organisations. This will involve developing information on key decision-makers and maintaining the relevant information within the appropriate databases.

Decision-maker mapping will form part of the wider company intelligence and lead generation activities and will support the identification of relevant stakeholders within target organisations.

Requirements

10. Education

Candidates should hold a Bachelor’s degree in one of the following fields:

• Business

• Economics

• Financial Analysis

• Mathematics

• Physics

• Real Estate

• Engineering

• Urban Planning

• A related field

11. Skills and Experience

The successful candidate should have between 4 and 7 years of professional experience in one or more of the following areas:

• Market research

• Business intelligence

• Strategy consulting

• Corporate finance

• Commercial real estate research

Strong financial modelling experience is required, including practical experience using Excel or other relevant modelling software.

Candidates should also have experience in B2B market analysis and investment research. Knowledge of industrial and commercial property markets across Africa is highly desirable and would be relevant to the market and investment research responsibilities of the position.

The candidate should have a good understanding of basic concepts in finance and economics and demonstrate the ability to apply these concepts appropriately when undertaking relevant research and analysis.

12. Personal Characteristics

The successful candidate should demonstrate an exceptional work ethic and a strong commitment to producing accurate and high-quality work. Strong analytical and critical-thinking abilities are essential, together with commercial awareness and a genuine curiosity and investigative mindset.

The candidate should possess:

• Strong analytical and critical-thinking skills

• Strong commercial awareness

• A curious and investigative mindset

• Strong written and verbal communication skills

• The ability to present information clearly in reports and presentations

• The ability to communicate information effectively to senior management

• A good understanding of basic finance and economics concepts

• The ability to apply financial and economic concepts appropriately

• Excellent attention to detail

• Good commercial judgement

The role also requires a mature, energetic, pragmatic, and flexible approach. The successful candidate should be able to approach research and analytical responsibilities with sound judgement while maintaining a high level of professionalism, accuracy, and attention to detail.

Application

Go to Tatu City Limited on jobs.workable.com to apply