Jobs In kenya Today

Jobs In kenya Today

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Job Summary

We are seeking a creative, innovative, and results-oriented Digital Marketer to strengthen our online presence, increase brand awareness, and drive customer engagement across multiple digital channels. The successful candidate will be responsible for developing and implementing digital marketing strategies that support lead generation, customer acquisition, and sales growth across a diverse product portfolio that includes household products, furniture, antiques, home décor, and lifestyle items.

This role is ideal for a highly motivated marketing professional who combines creativity with analytical thinking and has a strong understanding of content creation, social media management, paid advertising, and digital campaign optimization.

Key Responsibilities

1. Digital Marketing Strategy and Execution

The Digital Marketer will be responsible for planning and implementing digital marketing initiatives that support business growth.

Responsibilities include:

• Developing and executing comprehensive digital marketing strategies.

• Increasing brand visibility and online engagement across all business units.

• Supporting customer acquisition and lead generation initiatives.

• Driving online and in-store sales through targeted marketing campaigns.

• Identifying opportunities to improve digital performance and customer reach.

• Aligning marketing activities with business objectives and growth targets.

• Monitoring industry trends and recommending innovative marketing approaches.

2. Content Creation and Brand Storytelling

The role requires the creation of engaging and high-quality content across multiple platforms.

Key duties include:

• Producing compelling written, visual, and video content.

• Creating marketing materials for social media, websites, advertisements, and promotional campaigns.

• Designing graphics, banners, and promotional creatives.

• Developing content that showcases products, services, and brand values.

• Creating engaging stories, reels, videos, and other interactive content.

• Maintaining consistency in brand messaging and visual identity.

• Supporting product promotions and marketing campaigns through creative content.

3. Social Media Management

The Digital Marketer will oversee the company's social media presence and audience engagement.

Responsibilities include:

• Managing and growing social media platforms.

• Creating and scheduling social media content.

• Building and engaging online communities.

• Increasing follower growth and audience interaction.

• Monitoring trends and identifying opportunities for audience engagement.

• Responding to comments, inquiries, and messages professionally and promptly.

• Tracking social media performance and recommending improvements.

Platforms may include:

• Facebook

• Instagram

• TikTok

• YouTube

• LinkedIn

• Other relevant social media channels

4. Paid Advertising and Campaign Management

The successful candidate will manage digital advertising campaigns to maximize return on investment.

Key responsibilities include:

• Planning and executing paid advertising campaigns.

• Managing advertising budgets effectively.

• Creating audience-targeted campaigns to drive traffic and conversions.

• Monitoring campaign performance and optimizing results.

• Conducting A/B testing to improve campaign effectiveness.

• Tracking key performance indicators and return on investment.

Advertising channels include:

• Facebook Ads

• Instagram Ads

• TikTok Ads

• Google Ads

• YouTube Ads

• Other digital advertising platforms as required

5. Content Planning and Campaign Coordination

The role involves ensuring consistent communication across all marketing channels.

Responsibilities include:

• Developing and maintaining content calendars.

• Planning promotional and seasonal campaigns.

• Coordinating marketing activities across different branches and departments.

• Supporting product launches and brand awareness initiatives.

• Organizing digital campaigns for exhibitions, promotions, and special events.

• Ensuring timely publication of content and marketing materials.

6. Photography, Videography, and Digital Asset Creation

The Digital Marketer will support visual storytelling through content production.

Key duties include:

• Capturing high-quality photos and videos at branch locations.

• Creating visual content featuring products, customers, staff, and events.

• Producing behind-the-scenes and promotional content.

• Editing images and videos for digital marketing campaigns.

• Maintaining high standards of visual presentation and brand consistency.

• Supporting content requirements for websites, advertisements, and social media platforms.

7. Website Management and Optimization

The successful candidate will ensure company websites remain current, engaging, and user-friendly.

Responsibilities include:

• Updating website content regularly.

• Ensuring product information, services, and promotions remain accurate.

• Monitoring website performance and user experience.

• Supporting website improvements and functionality enhancements.

• Collaborating with developers and designers where necessary.

• Ensuring websites reflect current marketing campaigns and business offerings.

8. Search Engine Optimization (SEO)

The role requires implementing strategies that improve online visibility and website traffic.

Key responsibilities include:

• Conducting keyword research and competitor analysis.

• Optimizing website content for search engines.

• Improving search rankings and organic traffic.

• Implementing on-page and off-page SEO strategies.

• Monitoring SEO performance and recommending improvements.

• Supporting long-term digital visibility and brand awareness goals.

9. Email and SMS Marketing

The Digital Marketer will support customer engagement through direct marketing initiatives.

Responsibilities include:

• Developing email marketing campaigns.

• Creating targeted customer communication strategies.

• Designing promotional newsletters and marketing messages.

• Managing customer engagement through SMS campaigns.

• Supporting lead nurturing and customer retention efforts.

• Monitoring campaign performance and engagement metrics.

10. Customer Engagement and Lead Management

The role requires active engagement with online audiences and prospective customers.

Key duties include:

• Responding to online inquiries and customer messages.

• Managing customer reviews and feedback professionally.

• Following up on digital leads and inquiries.

• Collaborating with branch teams to convert leads into sales opportunities.

• Tracking lead generation and conversion performance.

• Ensuring positive customer experiences across digital touchpoints.

11. Market Research and Competitive Analysis

The Digital Marketer will monitor industry trends and market developments.

Responsibilities include:

• Conducting market research and customer analysis.

• Monitoring competitor activities and marketing strategies.

• Identifying emerging trends and growth opportunities.

• Gathering customer insights to improve marketing effectiveness.

• Recommending strategies to strengthen brand positioning.

• Supporting data-driven marketing decisions.

12. Reporting and Performance Analysis

The role includes measuring campaign effectiveness and providing actionable insights.

Key responsibilities include:

• Tracking marketing performance metrics.

• Monitoring campaign effectiveness and return on investment.

• Preparing monthly marketing reports.

• Analyzing customer engagement and conversion data.

• Identifying strengths, challenges, and opportunities for improvement.

• Presenting recommendations to management based on performance data.

13. Digital Asset Management

The successful candidate will maintain organized marketing resources and materials.

Responsibilities include:

• Managing a central library of digital assets.

• Organizing photos, videos, graphics, and marketing materials.

• Ensuring marketing content is accessible and properly archived.

• Maintaining brand consistency across all marketing resources.

• Supporting future campaigns with well-organized content repositories.

Qualifications

Applicants should possess:

• Diploma or Degree in Marketing, Digital Marketing, Communications, Business Administration, or a related field.

• Additional certifications in digital marketing, content creation, or social media management will be an added advantage.

Experience Requirements

The ideal candidate should have:

• Proven experience in digital marketing and online brand management.

• Experience managing social media platforms and digital campaigns.

• Demonstrated success in lead generation and customer engagement initiatives.

• Experience creating content for websites, social media, and advertising campaigns.

• Experience running paid digital advertising campaigns across multiple platforms.

• Exposure to retail, lifestyle, furniture, home décor, or related industries will be an added advantage.

Technical Skills

The successful candidate should demonstrate:

• Strong social media management skills.

• Knowledge of digital advertising platforms.

• Search Engine Optimization (SEO) expertise.

• Email and SMS marketing experience.

• Website content management skills.

• Marketing analytics and reporting capabilities.

• Strong understanding of digital customer journeys and conversion strategies.

Design and Content Creation Skills

Candidates should be proficient in:

• Canva

• Adobe Creative Suite

• Graphic design tools

• Video editing software

• Content creation platforms

Additional advantages include:

• Photography skills

• Videography skills

• Video production and editing experience

• Visual storytelling capabilities

Personal Competencies

The ideal candidate should possess:

• Creativity and innovation.

• Strong communication and presentation skills.

• Excellent attention to detail.

• Analytical and problem-solving abilities.

• Ability to manage multiple projects simultaneously.

• Strong organizational and planning skills.

• Self-motivation and ability to work independently.

• Results-oriented mindset with a focus on measurable outcomes.

• Adaptability and willingness to learn new digital trends and technologies.

Expected Outcomes

The successful Digital Marketer will:

1. Increase brand awareness and online visibility.

2. Drive customer engagement across digital platforms.

3. Generate qualified leads and support sales growth.

4. Improve website traffic and search engine rankings.

5. Deliver effective digital advertising campaigns with measurable results.

6. Build and maintain active online communities.

7. Strengthen customer relationships through targeted communication.

8. Provide valuable insights through data analysis and performance reporting.

9. Contribute to business growth through innovative and results-driven marketing strategies.

This position offers an exciting opportunity for a passionate digital marketing professional to make a significant impact on brand growth, customer engagement, and business performance while working across a diverse and dynamic product portfolio.

Method of Application

Interested and qualified? Go to Reeds Africa Consult on reedsafricaconsult.com to apply