Graphic Designer
Recruit Finds
Nairobi, Kenya
Job summary
Graphic Designer- Junior Management at Kapa Oil
About this role
Graphic Designer
Qualifications
Diploma or Bachelor's degree in Graphic Design, Visual Communication, Fine Arts, or another closely related discipline.
Experience
At least two years of professional experience in graphic design.
Previous experience within the FMCG sector, advertising agencies, or marketing departments will be an advantage.
Technical Skills
Strong working knowledge of Adobe Creative Cloud, particularly Illustrator, Photoshop, and InDesign.
Experience using Canva and WordPress for creating digital content.
Basic video editing skills using Adobe Premiere Pro.
Exposure to motion design software such as Adobe After Effects is desirable.
Good understanding of print production processes and preparing artwork for commercial printing.
Knowledge of brand identity, digital marketing, and social media content design.
Experience with AI-powered design and creative tools will be considered an added benefit.
Reporting Line
Reports directly to the Head of Marketing.
Key Responsibilities
Produce engaging visual content for digital channels, including social media platforms, online advertisements, email campaigns, website graphics, and WordPress landing pages.
Design a variety of printed marketing materials such as brochures, catalogues, posters, flyers, point-of-sale displays, promotional items, and presentation decks.
Create large-format artwork for outdoor advertising projects, including billboards, vehicle wraps, wall graphics, bus branding, and event displays.
Develop multimedia content, including motion graphics, animated visuals, product mock-ups, GIFs, and edited videos to strengthen marketing campaigns.
Support the development and ongoing management of brand identity resources, including brand guidelines, visual standards, and brand asset libraries for all Kapa Oil product lines.
Liaise with print vendors, production partners, and external service providers to ensure all creative materials are produced to the required quality standards.
Maintain an organized archive of artwork, creative assets, design files, and version histories for easy access and future use.
Ensure every design project aligns with established brand standards while meeting agreed deadlines and project requirements.
Contribute innovative design ideas and visual concepts for new product launches, promotional campaigns, and other marketing activities.
Keep current with emerging design trends, evolving digital marketing practices, and the latest AI-driven creative technologies to continuously improve creative output.