Manager - Digital Marketing
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Nairobi, Kenya
Job summary
Manager - Digital Marketing AT Majid Al Futtaim
About this role
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Digital Marketing Manager | MAF Retail | Head Office Kenya
Business Introduction
Majid Al Futtaim Holding is a major developer and operator of shopping malls, retail businesses, communities and entertainment destinations across the Middle East, North Africa and Central Asia. The organisation has more than 43,000 employees, generates revenues exceeding US$11 billion and operates across 18 countries.
Its portfolio includes well-known brands and destinations such as Mall of the Emirates, Carrefour, All Saints, LEGO, City Centre, Abercrombie & Fitch and VOX Cinemas. The company is committed to creating great moments and memorable experiences for people every day.
Role Summary
The Digital Marketing Manager will lead the company's digital marketing activities and oversee the development and execution of its digital marketing strategy.
The role will also involve developing and managing the social media strategy in line with business objectives, coordinating digital campaigns and monitoring campaign performance to ensure marketing investments deliver satisfactory returns.
Key Responsibilities
Develop and execute digital marketing, social media and online advertising campaigns within the market.
Work closely with external agencies and other vendor partners to deliver digital marketing initiatives.
Collaborate with Commercial and Operations teams to ensure campaigns are planned and executed within agreed timelines.
Partner with the central team to develop and implement the market's social media strategy.
Build, manage and maintain MAF Retail's social media presence across relevant platforms.
Develop and implement initiatives aimed at improving operational productivity, performance and effectiveness.
Track and evaluate the results of digital marketing campaigns against established objectives.
Prepare performance reports covering digital marketing activities and campaign outcomes.
Analyse market trends, campaign data and customer insights to identify opportunities for improvement.
Use performance insights to optimise advertising expenditure and improve campaign effectiveness.
Requirements
Bachelor's degree in Marketing, Visual Communications, Media or a related field.
At least 10 years of experience in a comparable digital marketing role.
Previous experience within the retail sector is preferred.
Strong attention to detail and accuracy.
Practical experience managing paid media channels.
Experience working with marketing agencies and coordinating external agency relationships.
What Majid Al Futtaim Offers
Majid Al Futtaim is focused on creating great moments, spreading happiness and developing experiences that people remember. Over more than 27 years, the organisation has established itself as a leading regional player across its areas of operation.
Employees have the opportunity to work in a positive and supportive environment where teams share enthusiasm about the company's future.
The organisation also offers the opportunity to work alongside more than 45,000 diverse and talented colleagues, all working within the guidance of its Leadership Model.