Marketing Assistant - Jobs In Kenya Today (2026)

Marketing Assistant - Jobs In Kenya Today (2026)

Reporting To:

Head of Business Operations

Job Purpose:

The Solutions Marketing Assistant will be tasked with creating and implementing marketing initiatives for all services offered by Excelon Limited. The position focuses on enhancing brand visibility, attracting potential clients, supporting sales activities, and reinforcing Excelon’s reputation as a top provider of professional solutions. Possessing formal training or qualifications in Human Resource Management will be considered an added advantage, as it helps in understanding HR-related client requirements more effectively.

Key Responsibilities:

• Design and execute marketing plans for the full range of Excelon services.

• Identify target markets and develop campaigns tailored to specific services.

• Carry out initiatives aimed at improving brand recognition, generating leads, and maintaining client relationships.

Content Creation & Messaging

• Develop brochures, case studies, email marketing materials, social media posts, and thought-leadership content.

• Simplify complex service offerings into engaging and easy-to-understand client messages.

Digital Marketing

• Oversee website updates, SEO activities, and management of social media platforms.

• Track audience engagement and improve the effectiveness of digital campaigns.

Sales Support

• Create proposals, presentations, and promotional materials for client engagements and pitches.

• Work closely with the sales department to convert prospects and promote additional services.

Market Research & Analytics

• Monitor market trends, competitor activities, and customer feedback.

• Evaluate campaign performance, provide insights, and suggest areas for improvement.

Branding & Collateral

• Maintain consistency in branding and ensure all marketing materials are professionally presented.

• Coordinate with designers or external creatives for graphics, videos, and presentation materials.

Qualifications & Experience:

• Diploma in Marketing (required).

• Any qualification in Human Resource Management is an added advantage, including a Diploma, Certificate, Degree, or professional course.

• Prior experience in B2B marketing or promoting professional services is beneficial.

• Strong written, verbal, and presentation communication skills.

• Knowledge of digital marketing, content development, and social media management.

• Ability to work independently, handle multiple campaigns simultaneously, and assess campaign outcomes effectively.

Skills & Competencies:

• Excellent communication and storytelling abilities.

• Strong planning, organizational, and project coordination skills.

• Analytical skills with the ability to measure and interpret campaign performance.

• Basic design knowledge using tools such as Canva and PowerPoint, or the ability to coordinate freelance designers.

• Ability to identify client requirements, particularly in HR-related services, and transform them into persuasive marketing content.

Tools & Platforms:

• CRM Systems: HubSpot, Zoho, and Excel-based tracking tools.

• Email Marketing Platforms: Mailchimp and Brevo.

• Social Media Management Tools: Buffer and Hootsuite.

• Website & Analytics Tools: Google Analytics and SEO platforms.

• Design Applications: Canva and PowerPoint.

Reporting & Collaboration:

• Reports directly to the Head of Business Operations.

• Works collaboratively with Sales, Operations, and other departments to ensure marketing campaigns support overall business goals.

Remuneration:

Compensation will depend on experience and will include performance-based incentives linked to successful lead generation and campaign performance.

Method of Application

Interested and qualified candidates should forward their CV to: recruitment@excelon.co.ke using the position as subject of email.