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Marketing Executive

Position Overview

We are seeking a dynamic and results-oriented Marketing Executive to drive brand awareness, generate high-quality leads, and support business growth. The successful candidate will be responsible for developing and executing marketing campaigns, strengthening the organization's digital presence, and identifying opportunities to attract and retain customers.

This role is ideal for a creative marketing professional with strong digital marketing expertise, excellent communication skills, and a proven ability to deliver measurable marketing results in a fast-paced business environment.

Key Responsibilities

1. Marketing Strategy & Campaign Management

• Develop and implement integrated marketing strategies that align with business objectives.

• Plan, execute, and evaluate marketing campaigns across digital and traditional channels.

• Support brand positioning initiatives to increase market visibility and customer engagement.

• Monitor campaign performance and recommend improvements to maximize return on investment (ROI).

2. Lead Generation & Business Development

• Design and implement lead generation initiatives to attract prospective clients.

• Identify new business opportunities and support customer acquisition efforts.

• Work closely with the sales team to convert marketing leads into business opportunities.

• Develop strategies to improve lead quality, conversion rates, and customer retention.

• Build and maintain relationships with prospective and existing clients.

3. Digital Marketing

• Manage and optimize digital marketing campaigns across multiple online platforms.

• Plan and execute Search Engine Optimization (SEO) initiatives to improve website visibility and organic traffic.

• Create, monitor, and optimize paid advertising campaigns using Google Ads and Meta Ads.

• Track campaign performance using analytics tools and prepare actionable performance reports.

• Stay informed on emerging digital marketing trends and recommend innovative strategies.

4. Content Development & Brand Communication

• Develop engaging marketing content for websites, blogs, email campaigns, social media, and promotional materials.

• Create compelling presentations, business proposals, brochures, and marketing collateral.

• Ensure all marketing communications maintain a consistent brand identity and messaging.

• Collaborate with internal teams to develop content that supports product and service promotion.

5. Customer Relationship Management (CRM)

• Maintain and update customer information using CRM platforms.

• Track leads throughout the sales pipeline and ensure timely follow-up.

• Generate CRM reports to monitor customer engagement, sales opportunities, and campaign effectiveness.

• Support customer relationship management initiatives that enhance client satisfaction and retention.

6. Market Research & Analysis

• Conduct market research to identify customer needs, industry trends, and competitor activities.

• Analyze campaign data and customer insights to improve marketing effectiveness.

• Monitor competitor strategies and recommend initiatives that strengthen the organization's competitive position.

• Provide regular reports and recommendations to support strategic marketing decisions.

7. Collaboration & Reporting

• Work closely with Sales, Business Development, and Management teams to align marketing activities with business goals.

• Prepare regular reports on campaign performance, lead generation, and marketing ROI.

• Support marketing events, exhibitions, product launches, and promotional activities as required.

• Contribute ideas that enhance brand visibility and improve overall marketing performance.

Qualifications

Applicants should possess:

• Bachelor's Degree in Marketing, Business Administration, Communications, or a related field.

Professional certifications in Digital Marketing, Google Ads, Google Analytics, HubSpot, or related marketing disciplines will be an added advantage.

Experience

The ideal candidate should have:

• Two (2) to five (5) years' experience in marketing, business development, sales, or a related commercial role.

• Demonstrated success in lead generation, client acquisition, and business growth initiatives.

• Experience planning and executing digital marketing campaigns that deliver measurable results.

• Experience working in a B2B environment will be an added advantage.

Skills & Competencies

The successful candidate should demonstrate:

Technical Skills

• Strong knowledge of Digital Marketing strategies and best practices.

• Experience with Search Engine Optimization (SEO).

• Hands-on experience managing Google Ads and Meta Ads campaigns.

• Proficiency in CRM platforms such as HubSpot, Salesforce, Zoho CRM, or similar systems.

• Strong content creation, copywriting, and proposal development skills.

• Experience using marketing analytics and reporting tools to measure campaign performance.

Core Competencies

• Excellent communication and presentation skills.

• Strong negotiation and relationship-building abilities.

• Creative thinking with the ability to develop innovative marketing solutions.

• Strong analytical and problem-solving skills.

• Excellent organizational and project management abilities.

• Ability to manage multiple campaigns and meet deadlines.

• Customer-focused mindset with a commitment to delivering business results.

• Self-motivated, proactive, and capable of working independently.

• Results-oriented with a strong drive to achieve marketing and business growth objectives.

• Ability to collaborate effectively within cross-functional teams.

Why Join Us?

This is an exciting opportunity to join a growing organization where your ideas, creativity, and strategic thinking will directly influence brand visibility and business growth. You will work in a collaborative environment, leverage modern marketing technologies, and contribute to initiatives that create measurable commercial impact while advancing your professional career.

Method of Application

Interested and qualified? Go to Stellar Human Resource Solutions on docs.google.com to apply