Marketer Job Opportunity in the Construction and Building Materials Industry

A company operating in the construction and building materials sector is looking for a motivated Marketer to help expand its customer base, create new business opportunities and increase awareness of its products in the market. The position is focused on practical, hands-on marketing and requires someone who is comfortable interacting directly with customers and industry professionals.

The successful candidate will be responsible for promoting a range of construction and building materials, including ceramic tiles, engineered stone, wrought-iron products and paint. The role also covers other related products offered by the company.

This opportunity is particularly suited to a marketing professional who understands the construction and building materials market in Kenya and has experience generating leads, developing customer relationships and supporting sales growth.

The Main Objective of the Role

The Marketer will play an important role in connecting the company's products with potential customers.

The position involves finding new customers, maintaining relationships with existing ones and identifying opportunities that can contribute to business growth. The successful candidate will spend time in the market, interact with different customer groups and promote the company's products and services.

Rather than relying only on office-based marketing, the position requires active field marketing. Market visits, networking, customer outreach, referrals and other initiatives will be used to identify potential business opportunities.

The Marketer will also work closely with the sales team to help turn marketing leads into actual sales.

Products to Be Marketed

The person taking up this position will primarily promote construction and building materials offered by the company.

These include:

• Ceramic tiles

• Engineered stone

• Wrought-iron products

• Paint

• Other construction and building materials

Previous experience marketing or selling these types of products will be an added advantage.

A candidate who understands how construction-related products are presented to customers and how purchasing decisions are made in the industry will be well suited to the requirements of the role.

Finding New Business

One of the key expectations of the Marketer will be to identify and develop new business opportunities.

This will involve going into the market, identifying potential customers and creating opportunities for them to learn about the company's products.

Lead generation may take several forms. The Marketer will use market visits, networking, referrals, direct customer outreach and other marketing initiatives to identify potential buyers and business prospects.

Generating a lead will not be the end of the process. The successful candidate will be expected to follow up on leads and customer enquiries and support their progression towards sales.

Strong follow-up skills will therefore be important in this position.

Building Industry Relationships

The role involves dealing with a wide range of people within the construction and building materials industry.

The Marketer will build and maintain relationships with customers, contractors, developers, architects, interior designers, retailers and other industry stakeholders.

These relationships can help the company understand market needs while creating opportunities for its products.

The successful candidate should therefore be comfortable communicating with different types of customers and industry professionals. Good interpersonal skills and a professional approach will be important when developing and maintaining these relationships.

Understanding What Customers Need

Marketing building materials requires more than simply telling customers what products are available.

The Marketer will be expected to understand customer needs and provide suitable product information and recommendations.

This means listening to customers, understanding what they are looking for and communicating relevant information about the company's products.

Good product presentation skills will also be important. The successful candidate should be able to explain and present products in a clear and convincing manner while maintaining a customer-focused approach.

Creating Product Awareness

Another responsibility will be creating awareness of the company's products and services within the target market.

The Marketer will participate in different promotional activities and marketing initiatives designed to introduce the company's products to potential customers.

These activities may include product launches, exhibitions, trade events and other marketing campaigns.

The successful candidate should be willing to actively participate in these activities and represent the company professionally when engaging with customers and other stakeholders.

Keeping Track of the Market

The position also involves market research.

The Marketer will monitor customer preferences, emerging trends, competitor activities and potential business opportunities. This information can help identify changes within the market and areas where the company may have opportunities to expand its customer base.

Understanding competitor activity will also be part of the role. The successful candidate should be able to gather relevant market information and identify opportunities that may support the company's marketing and business development activities.

Knowledge of the construction and building materials market in Kenya is specifically required.

Managing Leads and Customer Information

Good organisation will be necessary because the Marketer will deal with multiple customers, prospects and opportunities.

The successful candidate will maintain an up-to-date database containing information about customers, prospects, leads and business opportunities.

Keeping this information current will make it easier to track potential business and follow up with customers at the appropriate time.

The Marketer will also prepare regular reports covering marketing activities, customer visits, leads generated and market opportunities.

This means the candidate should be comfortable keeping accurate records and presenting information about their marketing activities.

Supporting Sales

Marketing and sales will work closely together in this position.

The Marketer will support the sales team by helping convert marketing leads into sales. This requires consistent communication, proper lead follow-up and an understanding of how customer enquiries can progress towards business opportunities.

The candidate should therefore have both lead generation and business development skills.

The ability to negotiate and persuade will also be important when communicating with prospective customers and presenting the company's products.

Experience Required

Applicants should have a Diploma or Degree in Marketing, Sales, Business Administration or a related field.

The position requires between three and four years of relevant marketing experience. Experience within the construction and building materials industry is preferred.

Candidates who have previously marketed or sold ceramic tiles, engineered stone, paint, wrought-iron products or other building materials will have relevant experience that matches the nature of the position.

The employer is also looking for someone with a good understanding of the construction and building materials market in Kenya.

Applicants should be able to demonstrate their ability to generate leads and establish new customer relationships.

Skills That Matter in This Position

The successful candidate should have strong communication and interpersonal skills. Because much of the work involves interacting with customers and industry stakeholders, the ability to communicate professionally will be essential.

Negotiation and persuasion skills are also required, together with strong customer relationship management abilities.

Other important competencies include:

• Lead generation

• Business development

• Market research

• Competitor analysis

• Networking

• Relationship building

• Product presentation

• Customer service

• Follow-up

• Organisation

The candidate should also be self-motivated, proactive and target-oriented.

A Field-Based Marketing Approach

The position requires someone who can work independently and carry out field marketing activities.

The Marketer should be comfortable visiting different markets, meeting potential customers, networking and looking for new opportunities.

A proactive attitude will be important because the role requires the candidate to actively search for business opportunities rather than simply wait for enquiries.

Strong organisational and follow-up skills will also help the candidate manage customer visits, leads and ongoing opportunities effectively.

The Ideal Candidate

The ideal applicant will be a marketing or sales professional with three to four years of relevant experience and a Diploma or Degree in a related field.

Experience with construction and building materials will be particularly relevant, especially exposure to products such as ceramic tiles, engineered stone, paint and wrought-iron products.

The candidate should understand the Kenyan market, know how to generate leads and be capable of developing professional relationships with customers and industry stakeholders.

They should also be comfortable working independently, conducting field marketing, researching the market and working alongside a sales team.

Opportunity for a Results-Focused Marketer

This position brings together field marketing, customer relationship management, lead generation, market research and business development.

The Marketer will help create awareness of the company's construction and building materials while identifying potential customers and supporting the sales process.

For someone with relevant experience in marketing building materials and a strong ability to build relationships, generate leads and follow up on opportunities, the position offers a broad marketing role focused on growing the company's presence and customer base.

Application

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