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Senior Marketing Manager Job Description

1. Job Summary

The Senior Marketing Manager is responsible for developing and executing marketing strategies that drive customer acquisition, revenue growth, brand positioning, and market expansion across the organization's product portfolio. The role provides strategic leadership in commercial marketing, go-to-market (GTM) planning, demand generation, budget management, and product positioning while ensuring alignment with business objectives and revenue targets.

The successful candidate will lead marketing initiatives for multiple product lines, oversee marketing budgets, mentor marketing team members, and collaborate closely with Product, Sales, Admissions, Customer Experience (CX), and Digital Marketing teams. The position requires strong commercial acumen, leadership capabilities, analytical skills, and the ability to translate customer insights into successful marketing strategies that generate measurable business results.

2. Key Duties and Responsibilities

2.1 Marketing Strategy and Commercial Leadership

The successful candidate will:

• Develop and implement annual and quarterly marketing strategies aligned with business growth objectives.

• Lead the marketing function for assigned product portfolios.

• Translate organizational goals into actionable marketing initiatives.

• Support pricing, revenue growth, and commercial planning decisions.

• Present marketing performance, growth opportunities, and strategic recommendations to senior leadership.

• Drive continuous improvement in marketing performance and commercial effectiveness.

2.2 Team Leadership and Development

The Senior Marketing Manager will:

• Lead, mentor, and develop Product Marketing Managers and other marketing team members.

• Set performance objectives and monitor individual and team performance.

• Provide coaching, guidance, and professional development opportunities.

• Foster a collaborative, innovative, and high-performance team culture.

• Support succession planning and talent development within the marketing department.

• Promote accountability and continuous learning.

2.3 Customer Acquisition and Go-to-Market (GTM) Strategy

The employee will:

• Develop comprehensive go-to-market strategies for new and existing products.

• Design customer acquisition programs that support revenue growth.

• Partner with Product teams to validate market positioning and value propositions.

• Identify target customer segments and develop acquisition strategies.

• Monitor campaign performance and optimize customer acquisition channels.

• Ensure successful product launches and market expansion initiatives.

2.4 Budget Planning and Financial Management

The successful candidate will:

• Develop and manage marketing budgets across assigned product lines.

• Allocate resources to high-performing marketing channels.

• Monitor marketing expenditure and ensure cost efficiency.

• Evaluate return on investment (ROI) across campaigns.

• Forecast future marketing investment requirements.

• Provide financial recommendations to senior management.

2.5 Market Research and Competitive Intelligence

The Senior Marketing Manager will:

• Conduct market research to identify customer needs and emerging trends.

• Develop and maintain buyer personas and customer journey maps.

• Monitor competitor activities, pricing, and positioning strategies.

• Prepare competitive intelligence reports.

• Recommend market opportunities that support business growth.

• Use market insights to improve marketing strategies and customer engagement.

2.6 Demand Generation and Digital Marketing

The employee will:

• Develop demand generation campaigns that increase customer acquisition.

• Oversee paid advertising across digital platforms including Google, Facebook, LinkedIn, and other marketing channels.

• Collaborate with Digital Marketing teams to improve campaign performance.

• Optimize lead generation and customer conversion strategies.

• Monitor campaign effectiveness using marketing analytics.

• Improve customer lifetime value through targeted marketing initiatives.

2.7 Customer Relationship Management (CRM)

The successful candidate will:

• Collaborate with Customer Experience and Admissions teams to optimize customer journeys.

• Improve customer engagement through CRM marketing strategies.

• Develop lifecycle marketing campaigns.

• Reduce customer churn through targeted retention initiatives.

• Increase customer lifetime value through personalized marketing programs.

• Monitor customer engagement metrics and recommend improvements.

2.8 Sales Enablement

The Senior Marketing Manager will:

• Collaborate with Sales and Admissions teams to improve sales performance.

• Develop sales enablement materials including presentations, brochures, one-pagers, and case studies.

• Train sales teams on product positioning and customer value propositions.

• Ensure marketing and sales alignment throughout the customer acquisition process.

• Support sales teams with competitive insights and marketing resources.

2.9 Brand Management and Marketing Communications

The employee will:

• Ensure consistent brand messaging across all marketing channels.

• Oversee development of marketing collateral and promotional materials.

• Collaborate with designers and content creators to produce high-quality marketing assets.

• Maintain strong brand positioning within target markets.

• Support integrated marketing communication campaigns.

• Protect and strengthen the organization's brand reputation.

2.10 Community Engagement and Customer Sentiment

The successful candidate will:

• Monitor customer feedback across multiple communication channels.

• Collaborate with Customer Experience, Social Media, and Community teams.

• Analyze customer sentiment and recommend improvement strategies.

• Support initiatives that improve customer satisfaction and Net Promoter Score (NPS).

• Ensure customer insights influence future marketing strategies.

2.11 Reporting and Performance Analysis

The Senior Marketing Manager will:

• Monitor key marketing performance indicators.

• Prepare monthly and quarterly marketing performance reports.

• Analyze customer acquisition costs and campaign effectiveness.

• Present performance insights to senior management.

• Recommend improvements based on marketing analytics.

• Ensure data-driven decision-making across marketing initiatives.

2.12 Cross-Functional Collaboration

The employee will:

• Work closely with Product, Sales, Admissions, Customer Experience, Finance, and Digital Marketing teams.

• Participate in strategic planning meetings.

• Support organizational growth initiatives.

• Promote collaboration across departments.

• Perform any other duties assigned by management.

3. Minimum Qualifications

Applicants should possess the following qualifications:

• Bachelor's Degree in Marketing, Business Administration, Commerce, Communications, or a related field from a recognized institution.

• Master of Business Administration (MBA) or a related postgraduate qualification will be an added advantage.

• Professional certification in Marketing, Digital Marketing, Brand Management, or Product Marketing will be an added advantage.

4. Work Experience

The ideal candidate should have:

• A minimum of eight (8) years of progressive experience in marketing, product marketing, growth marketing, or commercial marketing.

• At least two (2) to three (3) years of experience in a leadership or people management role.

• Proven experience developing and executing go-to-market strategies.

• Demonstrated success in customer acquisition and demand generation.

• Experience managing marketing budgets and measuring campaign return on investment.

• Experience in EdTech, FinTech, E-commerce, Technology, SaaS, or a similar industry will be an added advantage.

• Experience working across both Business-to-Business (B2B) and Business-to-Consumer (B2C) marketing environments.

5. Required Skills and Competencies

The successful candidate should demonstrate the following skills:

• Strong strategic marketing and commercial planning skills.

• Excellent product marketing and go-to-market strategy development.

• Customer acquisition and demand generation expertise.

• Marketing budget management and financial planning skills.

• Strong analytical and data interpretation abilities.

• Knowledge of digital marketing platforms and campaign management.

• Customer Relationship Management (CRM) knowledge.

• Market research and competitive intelligence skills.

• Excellent presentation and communication skills.

• Leadership and people management abilities.

• Strong project management and organizational skills.

• Excellent stakeholder management and collaboration skills.

• Creative thinking and problem-solving abilities.

• Ability to manage multiple projects simultaneously.

6. Personal Attributes

The ideal candidate should possess the following qualities:

• Strong commercial mindset.

• Strategic thinker with excellent execution skills.

• Results-oriented and performance-driven.

• High level of professionalism and integrity.

• Strong leadership and coaching abilities.

• Excellent decision-making skills.

• Innovative and creative mindset.

• Adaptability in a fast-changing business environment.

• High level of accountability.

• Commitment to continuous improvement and learning.

7. Working Environment

The Senior Marketing Manager will primarily work in a professional office environment while collaborating regularly with cross-functional teams, customers, external partners, agencies, and senior leadership. The role requires extensive use of marketing technologies, customer relationship management systems, analytics platforms, and digital marketing tools. The successful candidate may occasionally travel to support product launches, customer engagements, industry events, or business meetings and should be prepared to manage multiple strategic initiatives simultaneously within a fast-paced and performance-driven environment.

8. Key Performance Indicators (KPIs)

Performance in this role will be measured using the following indicators:

• Achievement of revenue and customer acquisition targets.

• Growth in qualified marketing leads.

• Customer Acquisition Cost (CAC).

• Cost Per Lead (CPL).

• Cost Per Acquisition (CPA).

• Customer Lifetime Value (LTV).

• Customer retention and churn rates.

• Marketing Return on Investment (ROI).

• Budget utilization and cost efficiency.

• Successful execution of go-to-market strategies.

• Brand awareness and market share growth.

• Team performance and employee development.

• Sales and marketing alignment effectiveness.

• Customer satisfaction and Net Promoter Score (NPS).

9. Expected Outcomes

The successful Senior Marketing Manager will contribute to the organization's growth by:

• Developing and executing successful marketing strategies that increase revenue.

• Driving customer acquisition through effective demand generation campaigns.

• Delivering successful go-to-market launches for new and existing products.

• Managing marketing budgets efficiently while maximizing return on investment.

• Strengthening the organization's market position through effective branding and competitive intelligence.

• Building high-performing marketing teams through coaching and leadership.

• Improving customer engagement, retention, and lifetime value.

• Supporting sales growth through effective sales enablement initiatives.

• Promoting data-driven decision-making using marketing analytics and customer insights.

• Enhancing collaboration across departments to achieve organizational objectives.

The Senior Marketing Manager is expected to perform all assigned responsibilities with professionalism, strategic leadership, innovation, integrity, and a strong commitment to delivering measurable business growth while supporting the organization's long-term commercial and marketing objectives.

Application

Go to Moringa School on docs.google.com to apply