MARKETING & SOCIAL MEDIA OFFICER

Key Responsibilities

Develop and manage engaging content for the hotel's social media channels.
Plan content themes and maintain a structured monthly publishing calendar.
Photograph and record high-quality visual content showcasing hotel facilities, guest experiences, events, offers and activities.
Create engaging short videos, reels and other mobile-first content for digital campaigns.
Write attractive captions, promotional messages and other marketing copy suited to different audiences and platforms.
Monitor online conversations and engage with followers by responding to comments, direct messages and reviews in a timely and professional manner.
Track audience responses and identify opportunities to improve engagement and visibility.

Implement marketing campaigns designed to increase awareness, bookings, engagement and revenue.
Develop creative campaign ideas for hotel offers, special packages, seasonal activities and promotional initiatives.
Coordinate hotel photography sessions, influencer collaborations and media-related activities.
Manage the development and production of promotional materials such as flyers, banners, signage, digital artwork and other marketing collateral.
Support initiatives promoting corporate business, conferences, meetings and other hotel services.
Ensure all marketing communications consistently reflect the hotel's visual identity, positioning and brand standards.

Identify and develop productive relationships with influencers, content creators, media representatives and other relevant partners.
Coordinate influencer stays, familiarisation visits, media engagements and promotional experiences.
Assist with planning and execution of promotional events and related publicity activities.
Support the hotel's corporate social responsibility programmes and community engagement initiatives.
Explore partnership opportunities that can strengthen the hotel's visibility and market reach.

Monitor competitor campaigns, pricing promotions, content activities and positioning.
Keep track of emerging hospitality, travel, lifestyle and digital marketing trends.
Gather relevant market intelligence and translate findings into practical marketing recommendations.
Identify opportunities for improving the hotel's digital presence, customer engagement and campaign performance.
Share observations and recommendations with management to support marketing decisions.

Qualifications and Experience

Bachelor's degree or Diploma in Marketing, Communications, Public Relations, Digital Marketing or a related discipline.
At least two years of experience in marketing, digital marketing, social media or a related communications role.
Experience within hospitality, tourism, travel, lifestyle or a similar customer-facing industry will be an added advantage.

Skills and Competencies

Strong photography and video-production capabilities.
Proficiency in Canva, Adobe Creative Suite or comparable creative-design platforms.
Ability to edit engaging video content using CapCut, Adobe Premiere Pro or similar applications.
Working knowledge of Meta Business Suite and digital advertising platforms.
Excellent copywriting, storytelling and communication skills.
Creative approach to developing marketing ideas and visual content.
Strong attention to detail and commitment to brand consistency.
Ability to manage several assignments and deadlines simultaneously.
Good planning, coordination and project-management skills.
Self-motivated and capable of working with limited supervision.
Willingness and flexibility to work on weekends, public holidays and during hotel events when operational requirements demand.

Application

Send your CV and a cover letter to hrm@flamingobeach.co.ke

Marketing & Social Media Executive