Sales Manager at Tracom

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Key Responsibilities

• Identify, develop, and pursue new business opportunities within emerging markets to achieve established sales and revenue targets.

• Develop and implement effective sales strategies to support market penetration, business growth, and customer acquisition.

• Conduct client visits, sales presentations, product demonstrations, and business meetings with prospective customers.

• Negotiate commercial agreements and successfully close sales opportunities in line with organizational policies and objectives.

• Build and maintain strong, long-term relationships with new and existing clients to enhance customer satisfaction and retention.

• Assess customer requirements and recommend appropriate products, services, and business solutions.

• Follow up promptly on customer inquiries, proposals, quotations, and service requests to ensure timely resolution.

• Maintain accurate records of customer interactions, sales activities, and opportunities within the customer relationship management (CRM) system.

• Monitor market trends, competitor activities, customer needs, and emerging business opportunities.

• Identify tender opportunities, prequalification requests, and procurement prospects within target markets.

• Support the preparation, review, and submission of proposals, bids, and tender documentation.

Qualifications and Requirements

• Bachelor's degree in Business Administration, Sales and Marketing, Commerce, or a related field.

• Minimum of five years of experience in business development or sales within emerging markets, technology, financial services, banking, or the fintech sector.

• Proven sales, negotiation, and deal-closing skills with a strong track record of achieving business targets.

• Excellent verbal, written, presentation, and interpersonal communication skills.

• Ability to understand customer needs and translate them into practical business solutions.

• Strong networking, relationship management, and stakeholder engagement skills.

• Good analytical, reporting, and business planning abilities.

• High level of initiative, self-motivation, resilience, and the ability to work independently in a target-driven environment.

Application Process

Interested candidates should submit their application, together with an updated CV, to recruitment@tracom.co.ke, clearly indicating "Sales Manager (Emerging Markets)" as the email subject.

Application Deadline: 10 August 2026

Please note that only shortlisted candidates will be contacted.