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Sales Representative – Automotive

1. About the Opportunity

We are seeking an energetic, ambitious, and customer-focused Sales Representative to join our expanding automotive sales team in Nairobi, Kenya.

The successful candidate will play a key role in promoting and selling a range of high-quality pre-owned vehicles imported from Australia and Thailand. This position is ideal for a sales professional who understands the Kenyan automotive market, enjoys interacting with customers, and is motivated by achieving and exceeding sales targets.

The Sales Representative will be responsible for generating new business, managing customer relationships, conducting vehicle presentations, negotiating transactions, and supporting clients through the purchasing process.

The ideal candidate should be confident, persuasive, professional, and comfortable using both traditional and digital channels to reach potential customers.

2. Main Purpose of the Position

The primary objective of this role is to increase vehicle sales by identifying qualified prospects, converting leads into customers, and building long-term relationships that generate repeat purchases and referrals.

The successful candidate will represent the company and its vehicle brands in a professional manner while ensuring that customers receive accurate information and excellent service throughout the sales journey.

The role involves a combination of:

• Business development.

• Direct vehicle sales.

• Digital marketing.

• Customer relationship management.

• Lead generation.

• Negotiation.

• Product presentation.

• Market research.

• Sales administration.

• Delivery coordination.

3. Key Responsibilities

3.1 Business Development and Lead Generation

The Sales Representative will be expected to actively identify and pursue opportunities within the Kenyan automotive market.

Responsibilities include:

• Searching for new individual and corporate customers.

• Developing a pipeline of prospective vehicle buyers.

• Following up on leads received through digital platforms.

• Engaging customers generated through referrals and walk-in inquiries.

• Exploring new sales channels and customer segments.

• Building relationships with potential fleet and corporate clients.

• Converting qualified prospects into confirmed buyers.

• Maintaining an active and organized sales pipeline.

The candidate should take a proactive approach to business development rather than relying solely on customers who approach the dealership.

3.2 Vehicle Sales

The successful candidate will market and sell imported used vehicles sourced primarily from Australia and Thailand.

Key duties include:

• Presenting available vehicles to prospective customers.

• Explaining vehicle specifications and features accurately.

• Providing information about mileage, vehicle grades, condition, pricing, and availability.

• Understanding individual customer requirements and recommending suitable vehicles.

• Arranging physical vehicle viewings.

• Conducting test drives where applicable.

• Providing virtual vehicle presentations to customers who cannot visit the premises.

• Guiding customers through available purchase options.

• Maintaining up-to-date knowledge of the vehicle inventory.

The Sales Representative must be able to explain technical vehicle information in a simple and understandable manner.

4. Digital Sales and Social Media Engagement

Digital platforms are an important part of the company's sales strategy. The successful candidate will therefore be expected to use social media actively to generate interest and attract potential buyers.

Responsibilities may include:

• Creating short vehicle presentation videos.

• Posting vehicle content on relevant social media platforms.

• Conducting live video sessions to showcase available vehicles.

• Responding promptly to online inquiries.

• Engaging prospective customers through digital channels.

• Following up on leads generated through social media.

• Using digital sales tools to track prospects.

• Promoting vehicle features, offers, and availability online.

Candidates who are confident speaking on camera and engaging audiences through social media will have an added advantage.

5. Customer Relationship Management

Building strong and lasting customer relationships will be a major component of the role.

The Sales Representative will:

• Respond professionally to customer inquiries.

• Understand customer needs and preferences.

• Provide timely and accurate information.

• Maintain regular communication with prospective buyers.

• Follow up with customers throughout the sales process.

• Provide after-sales follow-up where required.

• Encourage repeat business.

• Develop referral opportunities.

• Maintain a professional relationship with existing customers.

A client-first approach is essential. Customers should feel informed, respected, and supported from their first inquiry through to vehicle delivery.

6. Negotiation and Deal Closure

The successful candidate will be responsible for moving qualified prospects through the sales process and closing transactions effectively.

Key responsibilities include:

• Preparing quotations for prospective buyers.

• Discussing vehicle pricing and available options.

• Negotiating within approved company pricing guidelines.

• Addressing customer concerns and objections.

• Explaining payment and purchasing requirements.

• Obtaining customer commitment.

• Completing required sales documentation.

• Closing transactions efficiently.

• Ensuring that agreed terms comply with company policies.

Strong negotiation skills and commercial awareness will be important in achieving consistent sales performance.

7. Sales Target Achievement

The Sales Representative will work toward agreed monthly and quarterly performance objectives.

Expected activities include:

1. Maintaining a healthy pipeline of prospects.

2. Conducting regular customer follow-ups.

3. Converting inquiries into appointments.

4. Converting appointments into sales.

5. Meeting monthly sales targets.

6. Working toward quarterly revenue objectives.

7. Identifying opportunities to exceed assigned targets.

8. Monitoring individual sales performance.

9. Developing strategies to improve conversion rates.

The successful candidate should be highly motivated by results and comfortable working in a target-driven environment.

8. Vehicle Documentation and Delivery Coordination

The Sales Representative will also assist customers during the final stages of the purchasing process.

This may include:

• Coordinating vehicle registration processes.

• Following up on relevant vehicle documentation.

• Liaising with internal departments to ensure paperwork is complete.

• Keeping customers informed about delivery timelines.

• Coordinating final vehicle handover.

• Ensuring that customers receive the necessary documentation.

• Supporting a smooth transition from confirmed sale to vehicle delivery.

Attention to detail is important to minimize delays and ensure a positive customer experience.

9. Automotive Market Intelligence

The candidate will be expected to remain informed about developments within Kenya's automotive sector.

Responsibilities include monitoring:

• Customer preferences.

• Popular vehicle models.

• Used-car pricing.

• Competitor activities.

• Import trends.

• Vehicle demand patterns.

• Market opportunities.

• Emerging customer segments.

• Competitor promotional strategies.

This information should be used to identify new opportunities and help the company remain competitive.

10. Required Qualifications

Applicants should meet the following minimum requirements:

• Diploma or Bachelor's degree in Sales, Marketing, Business Administration, or a related discipline.

• At least one year of proven sales experience.

• Previous experience in the automotive sector, motor vehicle dealership, or a related sales environment is preferred.

• Demonstrated understanding of the Kenyan automotive market.

• Knowledge of imported and pre-owned vehicle trends will be an advantage.

• Proven ability to achieve or exceed sales targets.

Candidates with strong sales experience and demonstrated results may be considered where their academic background is closely related to the position.

11. Essential Skills and Competencies

The ideal candidate should demonstrate the following capabilities:

Communication Skills

• Excellent verbal and written communication.

• Clear and confident English pronunciation.

• Ability to explain vehicle information effectively.

• Professional communication with customers from different backgrounds.

• Strong listening skills.

Sales and Negotiation

• Strong persuasion skills.

• Ability to identify customer needs.

• Effective objection handling.

• Strong negotiation capability.

• Confidence in closing sales.

• Ability to develop long-term customer relationships.

Customer Service

• Strong customer-focused approach.

• Patience and professionalism.

• Ability to handle complaints and concerns appropriately.

• Commitment to delivering a positive buying experience.

Digital Skills

• Good computer literacy.

• Ability to use Microsoft Office applications.

• Familiarity with digital sales platforms.

• Confidence using social media for business development.

• Ability to create basic video content for online promotion.

Personal Attributes

The ideal candidate should be:

• Self-driven.

• Target-oriented.

• Reliable.

• Organized.

• Energetic.

• Professional.

• Honest and trustworthy.

• Adaptable.

• Comfortable working independently.

• Able to perform with minimal supervision.

• Committed to achieving results.

12. What the Company Offers

Successful applicants will have the opportunity to build their careers within an expanding international automotive import and export business.

The company offers:

• A competitive basic salary.

• Attractive performance-based commission opportunities.

• A supportive and collaborative workplace.

• Exposure to an international automotive business environment.

• Opportunities to develop professional sales skills.

• Potential career advancement based on performance.

• Experience working with customers across diverse backgrounds.

• Opportunities to develop expertise in vehicle imports and automotive sales.

13. Ideal Candidate Profile

The ideal candidate is someone who combines sales ability, automotive knowledge, customer service excellence, and digital marketing skills.

You will be particularly well suited to this position if you:

1. Enjoy meeting and communicating with customers.

2. Have a genuine interest in motor vehicles.

3. Are comfortable working toward ambitious sales targets.

4. Can confidently present products both physically and online.

5. Are skilled at negotiating and closing deals.

6. Understand the Kenyan vehicle market.

7. Can independently generate new business.

8. Are comfortable creating social media content.

9. Take ownership of customer relationships.

10. Maintain high standards of integrity and professionalism.

This position offers a strong opportunity for a motivated sales professional to develop within the automotive industry while contributing directly to business growth, customer acquisition, and revenue generation.

Application

Interested and qualified candidates should forward their CV to: aa.autoglobal@gmail.com using the position as subject of email.