Social Media & Content Officer

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Social Media & Content Officer

Role Objective

The Social Media & Content Officer will be responsible for developing, organizing, publishing, and managing content across multiple digital platforms. The role will focus on maintaining a strong online brand presence, encouraging audience interaction, and using digital content and campaigns to support business objectives.

Key Duties and Responsibilities

• Create engaging digital advertisements, graphics, and other visual materials customized for different online platforms.

• Develop short-form videos that reflect current trends while remaining consistent with the organization’s brand voice.

• Manage the organization’s presence across Facebook, X (Twitter), YouTube, Instagram, LinkedIn, TikTok, company websites, and other relevant digital channels.

• Check social platforms regularly and respond promptly to comments, direct messages, questions, and other audience interactions.

• Monitor brand mentions and relevant industry discussions to protect the organization’s reputation and respond appropriately to feedback.

• Develop and implement social media plans that support wider organizational and business objectives.

• Create and manage a central content calendar covering digital marketing activities, sales campaigns, and competitive positioning initiatives.

• Plan, launch, and manage targeted paid advertising campaigns through Meta, LinkedIn, and Google Ads to generate leads and support sales.

• Monitor campaign performance and prepare reports covering metrics such as return on investment, reach, engagement, website traffic, and conversions using platforms including Google Analytics.

• Apply SEO principles to website and blog content to improve organic search visibility.

• Conduct ongoing market research and competitor analysis to identify opportunities for improving campaign results and content approaches.

• Carry out any other relevant responsibilities assigned.

Job Specifications and Qualifications

• Bachelor’s Degree or Diploma in Marketing, Communications, Fine Arts, Information Technology, Business Administration, or a related field.

• At least 3 years of professional experience in social media management, content production, or digital marketing.

• A strong portfolio showcasing creative content development, copywriting, and effective social media campaigns.

• Proficiency in visual design applications such as Adobe Creative Cloud, Canva, Photoshop, and Illustrator.

• Familiarity with social media management platforms such as Hootsuite, Buffer, or Sprout Social.

• Experience using analytics tools, including Google Analytics and Meta Business Suite.

Key Competencies

• Excellent written, verbal, and visual communication abilities with strong attention to detail.

• Effective project management skills and the ability to manage several assignments and deadlines at the same time.

• Good understanding of digital marketing developments, audience segmentation, and paid advertising processes.

• Creative mindset combined with commercial awareness.

• Strong customer-focused approach.

Application

Interested and qualified candidates should forward their CV to: careers@emergeegressconsulting.com using the position as subject of email.